Ivivva by Lululemon
Extension brand giveaway with a focus on highlighting company partnerships.
Ivivva Athletica (a division of Lululemon specializing in athletic sportswear for girls ages 6–14) partnered with Pottery Barn’s teen line to host a ‘Bedroom & Closet Makeover Sweepstakes’, aimed at boosting awareness for both sub-brands.
My role involved designing and styling the entry submission page in alignment with their contest strategy document and brand guidelines. Every element of the page was given consideration, from the gradient title effect to the customized check boxes. I also conducted thorough quality assurance checks to ensure cross-browser compatibility.
The campaign was remarkable success, amassing over 70,000 views and 35,000 conversions, creating a strong list of potential leads for both Ivivva Athletica and Pottery Barn’s teen lines.
